OK well I want to break down the three groups I talked about the other day. I want to start with the first group today and discuss the group I call the “beggars.” This is the seven to twelve age range that will be is discussing today.
This group does not require much marketing in terms of a social network, just easy wording, colorful logos, and cartoon characters. This is where you need to do focus your marketing on both parent and child. Since parents will be buying the product and kids will be using the product it does have to benefit both. IF you can show the product as something that is helpful in the learning process and will keep a kid busy on a long trip or why the parent is cooking dinner then you have a golden product.
When creating the page itself on Facebook for instance, you need to make sure that the tabs are easy to navigate and that the wording you put is informational but light and no big words. Make sure you include the price for parents and the safety risk, if it has any. Design some cartoon characters and have kids playing with the products in the pictures. This will be how you attract the kid that will “beg” for the money.
Now the most popular toys for kids now are the ones that can help the kid stay in shape, has learning and motor skill help and that is made of safe material. Pitching these three concepts will be how you attract the buyer of the product.
This age range is obsessed now days about being visually stimulated and so make your page bright and colorful with lots of pictures. This age range can get bored in about two seconds so keep it fun and motivating.
Wednesday, August 10, 2011
Monday, August 8, 2011
The Three Groups
So, I have not had a chance to get on the blog for a while due to starting a new business and working with it. I have a lot of new knowledge and information that I hope can help you out. Over the next week or so I will be posting all of that information and hopefully give you some psychology behind what drives a social network and its users.
I get asked a lot when I walked into a business and start talking social networks about the younger generation. The younger generation seems to be who the businesses of the world want to focus on since they have the most control over money and are willing to spend it.
I have come up with three versions of the younger generations. The first groups is what I call the beggars; I call them this since their age range is seven to 12, they want something so they beg a parent or someone to get it. Now this group is one that is slowly but surely making its way onto social networks, parents are monitoring them or allowing them on some of the networks based around young generations. Marketing to this generation requires a page that looks fun and adventures. Things like Disney and WB kids use just that. Making the page easy to read with light wording will work best. The next generation is what I call the askers; this is the age range from 13 to 17, this is where they start to ask for money from parents or others. Now this is a difficult one, but in a nut shell this is the age where people are trying to find themselves. So making a page looks cool and upbeat will work the best. Using light slang will help out a lot and make it look popular, where the popular kids would go. The final stage is this worst but yet the smallest, I call it the confused; this Is the age from 18-20, I call them this since this is where most kids are transitioning from high school to college, they use social networking to create an image and a almost false reality if you will for their selves. Marketing to this age range will require lots of work and research and you cannot stay constant. Tomorrow’s blog post will be all about this age range.
So this is just a little dip of insight into the younger generations. Now There is tons more of this but it is really just too much to put down in one sitting, so over the next few days we will be going into these more in detail. If you have any questions you can email me at pooldesign@live.com
I get asked a lot when I walked into a business and start talking social networks about the younger generation. The younger generation seems to be who the businesses of the world want to focus on since they have the most control over money and are willing to spend it.
I have come up with three versions of the younger generations. The first groups is what I call the beggars; I call them this since their age range is seven to 12, they want something so they beg a parent or someone to get it. Now this group is one that is slowly but surely making its way onto social networks, parents are monitoring them or allowing them on some of the networks based around young generations. Marketing to this generation requires a page that looks fun and adventures. Things like Disney and WB kids use just that. Making the page easy to read with light wording will work best. The next generation is what I call the askers; this is the age range from 13 to 17, this is where they start to ask for money from parents or others. Now this is a difficult one, but in a nut shell this is the age where people are trying to find themselves. So making a page looks cool and upbeat will work the best. Using light slang will help out a lot and make it look popular, where the popular kids would go. The final stage is this worst but yet the smallest, I call it the confused; this Is the age from 18-20, I call them this since this is where most kids are transitioning from high school to college, they use social networking to create an image and a almost false reality if you will for their selves. Marketing to this age range will require lots of work and research and you cannot stay constant. Tomorrow’s blog post will be all about this age range.
So this is just a little dip of insight into the younger generations. Now There is tons more of this but it is really just too much to put down in one sitting, so over the next few days we will be going into these more in detail. If you have any questions you can email me at pooldesign@live.com
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