Wednesday, August 10, 2011

The Beggars

OK well I want to break down the three groups I talked about the other day. I want to start with the first group today and discuss the group I call the “beggars.” This is the seven to twelve age range that will be is discussing today.
This group does not require much marketing in terms of a social network, just easy wording, colorful logos, and cartoon characters. This is where you need to do focus your marketing on both parent and child. Since parents will be buying the product and kids will be using the product it does have to benefit both. IF you can show the product as something that is helpful in the learning process and will keep a kid busy on a long trip or why the parent is cooking dinner then you have a golden product.
When creating the page itself on Facebook for instance, you need to make sure that the tabs are easy to navigate and that the wording you put is informational but light and no big words. Make sure you include the price for parents and the safety risk, if it has any. Design some cartoon characters and have kids playing with the products in the pictures. This will be how you attract the kid that will “beg” for the money.
Now the most popular toys for kids now are the ones that can help the kid stay in shape, has learning and motor skill help and that is made of safe material. Pitching these three concepts will be how you attract the buyer of the product.
This age range is obsessed now days about being visually stimulated and so make your page bright and colorful with lots of pictures. This age range can get bored in about two seconds so keep it fun and motivating.

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